 |
|
CASE STUDY //
WAVE RAVE OUTERWEAR
With outerwear fashion following a youth driven sport, Wave Rave needed multiple catalogs for dealers and consumers highlighting both the function and style of the garments.
Working with the clothing designer, I was responsible for all the line presentations for print and online. I directed photo-shoots where models showed functions of the clothing in everyday activities of a snow-boarder, created technical illustrations and sourced printers. Different marketing rules applied to consumer catalogs that needed to appeal a younger market from the dealer workbook that needed to function as an ordering template for snowboard shops. |
|
|
|
